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Book Launch Blueprint
Preview
Course Overview (41:27)
#0 Your Custom Blueprint
#0 Your Book Launch Blueprint
Introduction (4:23)
Art of Persuasion
2022 Office Hours Schedule
How to Make Your Author Website Amazing
Extra Credit: Painful Book Launch Lessons You Don’t Want to Learn the Hard Way (30:44)
Extra Credit: How to Create a Written Book Launch Plan (27:41)
Extra Credit: How to Launch a Book on a Budget (40:09)
Extra Credit: 10 Reasons to Delay Your Launch (21:15)
Course Tutorials & Tours
A Day in the Life (7:00)
How to Use AuthorMedia.social (21:55)
How to Use training.authormedia.com (19:10)
Crowdcast Tour (14:38)
Homework Tour (5:13)
#1 How to Sell Yourself
Why do you write? (10:51)
Why Good Books Fail to Sell (19:27)
How to Get Readers to WANT to Read Your Book (13:24)
#1 Homework
Extra Credit: How to Sell Yourself Classic (44:26)
#2 How to Create A Breakthrough Author Brand
#2 How to Create A Breakthrough Author Brand (1:23)
What is a brand? (5:03)
Step 1 - Look in the Mirror (4:18)
Step 2 - Look at Your Readers (7:02)
Step 3 - Listen to Your Readers (5:56)
Step 4 - Look in Your Reader's Mirror (6:06)
The Coke vs Pepsi Branding Story (9:11)
The Art of Branding by James L. Rubart (52:34)
Final Thoughts (2:24)
Extra Credit: Branding Blunders to Avoid (31:47)
Extra Credit: Author Taglines (32:59)
Extra Credit: Original BLBP Branding Session (44:11)
Extra Credit: How to Stand Out When Your Name Fits In (16:12)
#3 From Tech Timid to Tech Savvy: How to Master Any Technology
#3 From Tech Timid to Tech Savvy: How to Master Any Technology (4:41)
How to Learn Technology Like a Child (5:55)
Where to Find the Courage to Push the Button (4:31)
Tech Mastery Tips (6:05)
4 Ways to Reduce Your Tech Stress (8:47)
One Last Story (2:40)
#4 How to Make Your Author Website Amazing
How to Make Your Author Website Amazing (2:50)
Extra Credit: How to Maximize the Impact of Your Website (2018) (36:16)
#5 How to Build a Rabid Tribe of Fans
How to Build a Rabid Tribe of Fans Part 1 (14:37)
How to Build a Rabid Tribe of Fans Part 2 (13:26)
How to Build a Rabid Tribe of Fans Part 3 (10:13)
Extra Credit: How to Make Rabid Fans With Reciprocity (28:53)
Extra Credit: Why Demographics are Mostly Useless And Why You Should Use Psychographics Instead (44:07)
Extra Credit: What Queen Esther Can Teach Authors About Building a Tribe (22:26)
Extra Credit: How to Build a Rabid Tribe of Fans (2018) (41:04)
#6 How Create a Launch Team
#6 How Create a Launch Team (2:08)
How to Motivate a Launch Team (11:47)
How to Setup a Launch Team (4:15)
How to Recruit Ideal Launch Team Members (4:42)
How to Train & Organize Your Team (9:51)
How to Setup a Discord Server for Your Launch Team (8:18)
Final Thoughts & Homework (4:47)
Extra Credit: Facebook Alternatives (9:06)
Extra Credit: Anna LeBaron's Launch Team Method (2018) (35:22)
Extra Credit: How to Create a Launch Team (2018) (37:24)
#7 How to Writing Bestselling Marketing Copy
#7 How to Write Bestselling Copy (23:27)
How to Write Newsletter Copy (8:04)
How to Write Back Cover Copy (11:35)
How to Write Web Copy (12:59)
Extra Credit: How to Write Bestselling Marketing Copy Classic (27:54)
Extra Credit: How to Write Bestselling Back Cover Copy (28:21)
Extra Credit: How to Get a Reader’s Attention by Shocking Broca (28:15)
Extra Credit: How to Pitch Your Novel (39:20)
#8 How to Use Email to Launch Your Book
#8 How to Use Email to Launch Your Book (42:37)
How To Pick The Best Email Service for You (11:48)
Extra Credit How to Create a Reader Magnet (30:43)
Extra Credit: How to Grow Your Email List With Ryan Zee (31:31)
Extra Credit: How to Build an Email List Before Your First Book Comes Out Using Short Stories (20:42)
Extra Credit: How to Create a Landing Page (23:10)
Extra Credit: How to Create an Email Onboarding Drip Campaign (27:06)
#9 How to Use GoodReads To Find Your Readers and Sell More Books
#9 How to Use GoodReads To Sell More Books (22:27)
Extra Credit Important Changes to GoodReads (18:02)
Extra Credit: How to Use Goodreads to Promote Your Book (30:47)
#10 Amazon Optimization for Authors
#10 Amazon Optimization for Authors (2:17)
Amazon is a Search Engine (5:05)
Amazon Author Central (4:03)
Extra Credit: Amazon SEO (37:48)
Amazon Affiliates (8:58)
Anatomy of an Amazon Book Page (15:39)
Extra Credit: How to Optimize Your Amazon Listing with Bryan Cohen (37:56)
Extra Credit How To Set up Amazon Pre-Orders (27:28)
Extra Credit Introduction to Amazon Ads (21:27)
Extra Credit: How to Create Powerful Ads for Authors Who Hate Math! with Chris Fox (34:34)
Extra Credit: How to Spend Less Time Marketing Your Book Using Amazon Affiliates (30:59)
Extra Credit: How to Pick a Strong Book Title (27:17)
Extra Credit: Meta Data (31:22)
Extra Credit: Amazon Optimization for Authors (2018) (33:40)
#11 How to Use Marketing Psychology to Create a Frenzy for Your Book
11 How to Use Marketing Psychology to Create a Frenzy For Your Book (30:55)
Extra Credit: Urgency (31:32)
Extra Credit: Scarcity vs Ubiquity (32:51)
Extra Credit: Social Proof (37:46)
Extra Credit: Anchoring (30:31)
Extra Credit: Reciprocity (28:53)
Extra Credit: How to Get Endorsements for Your Book (44:31)
#12 How to Have a Wildly Successful Launch Day
# 12 How to Have a Wildly Successful Launch Day 2022 (13:28)
Extra Credit: What Allen Arnold Learned Launching 500 Books (30:26)
Extra Credit: How to Throw a Facebook Party for Your Book (20:04)
Extra Credit: How to Sell Your Book in Person (39:42)
Extra Credit: How to Have a Wildly Successful Launch Day (2018) (39:04)
#13 How to Create a Media Editorial Calendar
#13 How to Create a Media Editorial Calendar Part 1 (12:47)
How to Create a Media Editorial Calendar Part 2 (15:09)
Extra Credit: How to Create a Written Book Launch Plan (27:41)
Extra Credit: How to Create a Media Editorial Calendar (2018) (36:48)
#14 How to Write Winning Content for Guest Posts and Articles
#14 How to Write Winning Content for Guest Posts and Articles (35:11)
Extra Credit How to Blog Your Book Ahead of Time (32:57)
#15 How to Go on a Media Tour
#15 How to Go on a Media Tour (0:19)
How to Get Booked as a Podcast Guest
Extra Credit: How to Run a Podcast Tour (32:39)
Extra Credit: How to Get Booked for Guest Podcast Interviews Overview (39:12)
Extra Credit: How to Create Press Releases (40:14)
Extra Credit: How to Create an Online Author Press Kit (24:28)
#16 How to Grow Momentum During The Next 30 Days
#16 How to Grow Momentum During The Next 30 Days (13:43)
Extra Credit: How to Grow Momentum During The Next 30 Days (2018) (30:17)
Bonuses
Launch Your Book Checklist
2021 Office Hour Replays
Introduction
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