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Book Launch Blueprint

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Course Overview (41:27)

#0 Your Custom Blueprint

Introduction (4:23)
#0 Your Book Launch Blueprint
Art of Persuasion
2021 Office Hours
Extra Credit: Painful Book Launch Lessons You Don’t Want to Learn the Hard Way (30:44)

#1 How to Sell Yourself

#1 How to Sell Yourself (44:26)

#2 How to Create A Breakthrough Author Brand

#2 How to Create A Breakthrough Author Brand (1:23)
What is a brand? (5:03)
Step 1 - Look in the Mirror (4:18)
Step 2 - Look at Your Readers (7:02)
Step 3 - Listen to Your Readers (5:56)
Step 4 - Look in Your Reader's Mirror (6:06)
The Coke vs Pepsi Branding Story (9:11)
The Art of Branding by James L. Rubart (52:34)
Final Thoughts (2:24)
Extra Credit: Branding Blunders to Avoid (31:47)
Extra Credit: Author Taglines (32:59)
Extra Credit: Original BLBP Branding Session (44:11)
Extra Credit: How to Stand Out When Your Name Fits In (16:12)

#3 From Tech Timid to Tech Savvy: How to Master Any Technology

#3 From Tech Timid to Tech Savvy: How to Master Any Technology (4:41)
How to Learn Technology Like a Child (5:55)
Where to Find the Courage to Push the Button (4:31)
Tech Mastery Tips (6:05)
4 Ways to Reduce Your Tech Stress (8:47)
One Last Story (2:40)

#4 How to Maximize the Impact of Your Author Website

#4 How to Maximize the Impact of Your Website (36:16)
How to Build a Website Step 1: Sign Up for Bluehost (9:45)
How to Build a Website Step 2: Install Divi (10:01)
How to Build a Website Step 3: Launch (2:49)
How to Build a Website Step 4: WordPress Dashboard (9:50)
How to Build a Website Step 5: WordPress Settings (14:10)
Extra Credit 11 Ways Proven to Draw Readers to Your Novel’s Website (19:36)
Extra Credit Five Kinds of Author Homepages (17:35)
Extra Credit: Author Website Search Engine Optimization (47:55)
Extra Credit How to Build an Amazing Author Website for $391 (26:17)

#5 How to Build a Rabid Tribe of Fans

#5 How to Build a Rabid Tribe of Fans (41:04)

#6 How Create a Launch Team

#6 How to Create a Launch Team (37:24)
Anna LeBaron's Special Launch Team Method (35:22)

#7 How to Use Email to Launch Your Book

#7 How to Use Email to Launch Your Book (42:37)
How To Pick The Best Email Service for You (11:48)
Extra Credit How to Create a Reader Magnet (30:43)
Extra Credit: How to Grow Your Email List With Ryan Zee (31:31)
Extra Credit: How to Build an Email List Before Your First Book Comes Out Using Short Stories (20:42)

#8 How to Writing Bestselling Marketing Copy

#8 How to Write Bestselling Marketing Copy (27:54)
Extra Credit: How to Write Bestselling Back Cover Copy (28:21)

#9 How to Create a Media Editorial Calendar

#9 How to Create a Media Editorial Calendar (36:48)
Extra Credit: How to Create a Written Book Launch Plan (27:41)
Extra Credit: How to Create an Online Author Press Kit (24:28)

#10 How to Write Winning Content for Guest Posts and Articles

#10 How to Write Winning Content for Guest Posts and Articles (35:11)
Extra Credit How to Blog Your Book Ahead of Time (32:57)

#11 How to Use GoodReads To Find Your Readers and Sell More Books

#11 How to Use GoodReads To Sell More Books (49:50)
Extra Credit Important Changes to GoodReads (18:02)

#12 Amazon Optimization for Authors

#12 Amazon Optimization for Authors (33:40)
Extra Credit: How to Optimize Your Amazon Listing with Bryan Cohen (37:56)
Extra Credit: Amazon SEO (37:48)
Extra Credit Amazon Brick and Mortar Stores (29:39)
Extra Credit How To Set up Amazon Pre-Orders (27:28)
Extra Credit Introduction to Amazon Ads (21:27)
Extra Credit: How to Create Powerful Ads for Authors Who Hate Math! with Chris Fox (34:34)
Extra Credit: How to Spend Less Time Marketing Your Book Using Amazon Affiliates (30:59)

#13 How to Use Marketing Psychology to Create a Frenzy for Your Book

13 How to Use Marketing Psychology to Create a Frenzy For Your Book (30:55)
Extra Credit: How to Create Urgency to Buy Your Book (31:32)
Extra Credit: Scarcity vs Ubiquity (32:51)
Extra Credit: How to Make Your Book More Popular (37:46)
Extra Credit: How to Price Your Book Using Marketing Psychology (Anchoring) (30:31)

#14 How to Have a Wildly Successful Launch Day

#14 How to Have a Wildly Successful Launch Day (39:25)
Extra Credit: What Allen Arnold Learned Launching 500 Books (30:26)
Extra Credit: How to Throw a Facebook Party for Your Book (20:04)

#15 How Nail Media Interviews

#15 How Nail Media Interviews (41:34)
How to Get Booked as a Podcast Guest
Extra Credit: How to Run a Podcast Tour (32:39)
Extra Credit: How to Get Booked for Guest Podcast Interviews Overview (39:12)

#16 How to Grow Momentum During The Next 30 Days

#16 How to Grow Momentum During The Next 30 Days (30:17)

Bonuses

Launch Your Book Checklist
MyBookTable 3 Pro
MyBookProgress Pro

Introduction

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