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How To Create A Crazy Successful Book Launch

(Even if you have no idea where to start)

September 10th - 29th

If you Google “How to Launch a Book,” you’ll get over 500 million hits. (We're not kidding.)

That’s a problem. Why? Because how do you know which ideas will work, and which ones are a waste of time?

You need proven strategies that will work for your book.


That's why we created ...

The Launch Your Book Blueprint



The Launch Your Book Blueprint is a 21-day, interactive course, developed by Novel Marketing co-host Thomas Umstattd Jr. and bestselling, award-winning authors, Mary DeMuth, and James L. Rubart.

It’s designed to show you exactly what you should do to make your book launch a resounding triumph.

You'll Learn

How to Create Your Author Brand

If you get this right, your book (and your career) will shoot skyward like a rocket; get it wrong and you'll be fighting misperceptions the rest of your life. The good news it's so easy to get it right. We'll show you how.

How to Use Amazon To Sell Your Books Like Crazy
You want the 800 pound gorilla of the book world fighting for you? We'll spell out the techniques to get far more out of Amazon than you knew was possible.

How to Harness the Power of Your Website
We'll show you the tweaks that can turn your website into a book selling machine, and teach the # 1 thing readers are looking for when they go to your site--and how easy it is for you to give it them.

An Email Strategy that will Launch Your Book Into the Stratosphere
We'll show you how to use the power of email to create immediate sales on launch day, and throughout the first 30 days after your launch.

How to Build a Tribe of Rabid Fans
A tribe that will make your launch explode exponentially and reach thousands more readers than you ever could on your own.

Plus Way More? Of course!

The above are just appetizers. Take a look at the curriculum below for the full menu.

When you've finished the 21 course, you'll come away with a customized plan, specifically designed to launch your book.

And, you'll get access to Thomas, Mary, and Jim throughout the entire course where you can ask them questions them your book, your ideas, and your plan.

In short, you'll get the tools, mindset, and proven strategies to make your book launch (and sales of your book) cause for serious celebration. (Cue the fireworks, please.)


Class Curriculum


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  #0 Your Custom Blueprint
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  #1 How to Sell Yourself
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  #2 How to Create A Breakthrough Author Brand
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  #3 How to Writing Bestselling Marketing Copy
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  #4 How to Build a Rabid Tribe of Fans
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  #5 How Create a Launch Team
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  Bonus #1 Anna LeBaron's Special Launch Team Method
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  #6 How to Use Email to Launch Your Book
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  #7 How to Create a Media Editorial Calendar
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  #10 How to Write Winning Content for Guest Posts and Articles
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  Bonus #2 What Allen Arnold Learned Launching 500 Books
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  #11 How to Befriend Your 3 Key Allies: Urgency, Scarcity & Popularity
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  #12 How to Use GoodReads To Sell More Books
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  #13 How to Have a Wildly Successful Launch Day
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  #14 How Nail Media Interviews
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  #15 How to Grow Momentum During The Next 30 Days
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Your Instructors

Mary DeMuth is a speaker, podcaster and the author of over 35 books. She's an expert in helping others restory their lives, and has shared that message worldwide. She mentors writers at BookLaunchMentor.com and is a popular speaker at writers conferences and weekend events. She has launched several books successfully, yet with JOY.




Thomas Umstattd Jr. built his first website at the age of 13 and taught his first web design class at 16. As an award-winning speaker, Thomas teaches authors all over the world how to sell more books and make a living as an author. He is CEO of Author Media, co-host of Novel Marketing, and host of the Creative Funding Show.




James L. Rubart is 28 years old, but lives trapped inside an older man's body. He's a professional speaker, marketer, and the bestselling, Christy Book of the Year, Carol, INSPY, and RT award winning writer of eight novels. He lives with his amazing wife on a small lake in eastern Washington. In his non-existent spare time, he co-hosts the Novel Marketing podcast and runs the Rubart Writing Academy.

"James L. Rubart electrifies audiences through his powerful stories and original ideas for growth. In the process, he will awaken you to your greatest dreams and reveal how to pursue them in ways that won't just transform what you do...but who you are."

- Allen Arnold, Former Sr. VP of Thomas Nelson Publishers

“Mary DeMuth held 100 writers spellbound! Her presentation was energetic, interesting, humorous and contained very practical information. It was outstanding, and we begged her to present the next year.”

-Glynnis Whitwer, Editor, P31 Woman, She Speaks Conference

"Thomas can teach anyone, from the 'technologically challenged' to the tech-savvy, in a way that's both fun and understandable. If you're looking for a speaker who can energize, instruct, and entertain, you couldn't do better than Thomas Umstattd."

- Kathy Ide, Editor & Speaker

PLUS! Get all these extras, absolutely free:

The Ultimate Crowdfunding Course for Authors
Learn how you can fund your next book using Kickstarter ($49 Value)

MyBookProgress Pro
A WordPress plugin for your website that keeps readers updated on your latest manuscript ($19 Value)

MySpeakingPage
An easy to use WordPress plugin to promote your speaking on your website (Free!)

The Ultimate Launch Your Book Checklist
The perfect companion to the course, an easy accessed list of the items you'll need to keep track of for your launch ($10 Value)

MyBookTable 3 Pro
The world's # 1 WordPress plugin for selling more books on your website. ($49 Value)

MySpeakingEvents
A powerful events plugin crafted specifically for professional speakers ($29 Value)

Total Value: $156

Frequently Asked Questions


When does the course start and finish?
The course will officially start on September 10th and conclude on September 29th. The exclusive Facebook Group will open ahead of time, giving everyone a chance to get to know each other before the course launches.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I'm unhappy with the course?
You? Unhappy? May it never be! If you're unsatisfied with the course in any way, shape or form, let us know within the first 30 days and we'll immediately give you a full refund, no questions asked.
Will I have a chance to ask specific questions about my book and how to launch it?
Absolutely! As a student, you will have access to an exclusive Facebook group where you can ask questions not just of the instructors, but of the other students as well. The Facebook Group will continue to exist after the course ends, giving you another place to announce your book launch. Who knows? The other students just might help you spread the word.

Get started now!



This is the perfect opportunity to launch your next book in a community. Friends don't let friends launch alone!

Grab one of your fellow authors and join Mary, Thomas, and Jim, and the rest of the students (in the exclusive Facebook Group) and be part of a team that gives you the greatest chance for crazy success.

The time is now. Registration closes August 31, 2018.