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#0 Your Custom Blueprint
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Start Here: Introduction Book Launch Blueprint (4:00)
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2024 Office Hours Schedule
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#0 Your Book Launch Blueprint
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How to Get the Most Out of The Book Launch Blueprint - Part I (11:55)
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How to Get the Most Out of The Book Launch Blueprint - Part II (8:20)
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Pre-Course Study: Art of Persuasion
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Pre-Course Study: How to Make Your Author Website Amazing
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Extra Credit: Painful Book Launch Lessons You Don’t Want to Learn the Hard Way (30:44)
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Extra Credit: How to Create a Written Book Launch Plan (27:41)
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Extra Credit: How to Launch a Book on a Budget (40:09)
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Extra Credit: 10 Reasons to Delay Your Launch (21:15)
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2024 Podcast Gear Recommendations (2:50)
Course Tutorials & Tours
#1 How to Sell Yourself
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Why do you write? (10:51)
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Why Good Books Fail to Sell (19:27)
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How to Get Readers to WANT to Read Your Book (13:24)
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#1 Homework
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Extra Credit: The Psychological Reasons Readers Read Books (46:21)
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Extra Credit: Why do good books fail to sell while poorly written books fly off the shelves? (40:28)
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Extra Credit: How to Sell Yourself Classic (44:26)
#2 How to Create A Breakthrough Author Brand
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#2 How to Create A Breakthrough Author Brand (1:23)
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What is a brand? (5:03)
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Step 1 - Look in the Mirror (4:18)
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Step 2 - Look at Your Readers (7:02)
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Step 3 - Listen to Your Readers (5:56)
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Step 4 - Look in Your Reader's Mirror (6:06)
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The Coke vs Pepsi Branding Story (9:11)
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The Art of Branding by James L. Rubart (52:34)
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Final Thoughts (2:24)
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Homework #2
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Extra Credit: How to Find Your Readers (36:42)
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Extra Credit: How to Find Your Timothy (28:55)
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Extra Credit: Branding Blunders to Avoid (31:47)
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Extra Credit: Good Brands vs. Big Brands (19:35)
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Extra Credit: Author Taglines (32:59)
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Extra Credit: Original BLBP Branding Session (44:11)
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Extra Credit: How to Stand Out When Your Name Fits In (16:12)
#3 From Tech Timid to Tech Savvy: How to Master Any Technology
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#3 From Tech Timid to Tech Savvy: How to Master Any Technology (4:41)
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How to Learn Technology Like a Child (5:55)
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Where to Find the Courage to Push the Button (4:31)
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Tech Mastery Tips (6:05)
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4 Ways to Reduce Your Tech Stress (8:47)
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One Last Story (2:40)
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Homework #3
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Extra Credit: What Every Author Needs to Know About Cyber Security (45:07)
#4 How to Make Your Author Website Amazing
#5 How to Build a Rabid Tribe of Fans
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How to Build a Rabid Tribe of Fans Part 1 (14:37)
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How to Build a Rabid Tribe of Fans Part 2 (13:26)
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How to Build a Rabid Tribe of Fans Part 3 (10:13)
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Homework #5
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Extra Credit: How to Make Rabid Fans With Reciprocity (28:53)
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Extra Credit: How to Build a Tribe Online And Form a Community of Readers (45:05)
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Extra Credit: Why Demographics are Mostly Useless And Why You Should Use Psychographics Instead (44:07)
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Extra Credit: What Queen Esther Can Teach Authors About Building a Tribe (22:26)
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Extra Credit: How to Build a Rabid Tribe of Fans (2018) (41:04)
#6 How Create a Launch Team
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#6 How Create a Launch Team (2:08)
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How to Motivate a Launch Team (11:47)
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How to Setup a Launch Team (4:15)
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How to Recruit Ideal Launch Team Members (4:42)
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How to Train & Organize Your Team (9:51)
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How to Setup a Discord Server for Your Launch Team (8:18)
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Final Thoughts & Homework (4:47)
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Homework #6
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Extra Credit: Facebook Alternatives (9:06)
#7 How to Write Bestselling Marketing Copy
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#7 How to Write Bestselling Copy (23:27)
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How to Write Newsletter Copy (8:04)
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How to Write Back Cover Copy (11:35)
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How to Write Web Copy (12:59)
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Homework #7
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Extra Credit: How to Convince Readers to Read *Your* Book Next (39:47)
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Extra Credit: How to Pitch Your Novel (39:20)
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Extra Credit: Avoid These 10 Copywriting Mistakes (39:50)
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Extra Credit: How to Write Bestselling Back Cover Copy (28:21)
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Extra Credit: How to Get a Reader’s Attention by Shocking Broca (28:15)
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Extra Credit: How to Write Bestselling Marketing Copy Classic (27:54)
#8 How to Use Email to Launch Your Book
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#8 How to Use Email to Launch Your Book (42:37)
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How To Pick The Best Email Service for You (11:48)
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Homework #8
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Extra Credit How to Create a Reader Magnet (30:43)
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Extra Credit: How to Grow Your Email List With Ryan Zee (31:31)
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Extra Credit: How to Build an Email List Before Your First Book Comes Out Using Short Stories (20:42)
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Extra Credit: How to Create a Landing Page (23:10)
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Extra Credit: How to Create an Email Onboarding Drip Campaign (27:06)
#9 How to Use GoodReads To Find Your Readers and Sell More Books
#10 Amazon Optimization for Authors
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#10 Amazon Optimization for Authors (2:17)
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Amazon is a Search Engine (5:05)
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Amazon Author Central (4:03)
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Extra Credit: Amazon SEO (37:48)
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Amazon Affiliates (8:58)
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Anatomy of an Amazon Book Page (15:39)
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Homework #10
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Extra Credit How To Set up Amazon Pre-Orders (27:28)
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Extra Credit Introduction to Amazon Ads (21:27)
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Extra Credit: How to Create Powerful Ads for Authors Who Hate Math! with Chris Fox (34:34)
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Extra Credit: How to Spend Less Time Marketing Your Book Using Amazon Affiliates (30:59)
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Extra Credit: How to Pick a Strong Book Title (27:17)
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Extra Credit: Meta Data (31:22)
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Extra Credit: How to Optimize Your Amazon Listing with Bryan Cohen (37:56)
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Extra Credit: Amazon Optimization for Authors (2018) (33:40)
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Extra Credit: How to Craft Compelling Amazon Pages (42:53)
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Extra Credit: Amazon Ads (44:37)
#11 How to Use Marketing Psychology to Create a Frenzy for Your Book
#12 How to Have a Wildly Successful Launch Day
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# 12 How to Have a Wildly Successful Launch Day (13:28)
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Homework #12
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Extra Credit: What Allen Arnold Learned Launching 500 Books (30:26)
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Extra Credit: How to Throw a Facebook Party for Your Book (20:04)
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Extra Credit: How to Sell Your Book in Person (39:42)
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Extra Credit: How to Have a Wildly Successful Launch Day (2018) (39:04)
#13 How to Create a Media Editorial Calendar
#14 How to Write Winning Content for Guest Posts and Articles
#15 How to Go on a Media Tour
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#15 How to Go on a Media Tour (0:19)
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How to Get Booked as a Podcast Guest
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Homework #15
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Extra Credit: How to Run a Podcast Tour (32:39)
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Extra Credit: How to Get Booked for Guest Podcast Interviews Overview (39:12)
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Extra Credit: How to Create Press Releases (40:14)
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Extra Credit: How to Create an Online Author Press Kit (24:28)
#16 How to Grow Momentum During The Next 30 Days
Bonuses
