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28 Days to a Custom Book Launch Plan


If you Google “How to Launch a Book,” you’ll get over 500 million hits. (We're not kidding.) That’s a problem.

Why?

Because how do you know which sites will give sage advice and which ones are wannabes?

You can't afford to spend your time (or money) on programs that are little more than wishful thinking. You need proven strategies that will launch your book into the stratosphere successfully.

That's precisely why we created the Book Launch Blueprint.

The Book Launch Blueprint is a 28-day, interactive course developed by Novel Marketing host Thomas Umstattd Jr. and Christy Hall of Fame author James L. Rubart.

You will learn exactly what you must do to make your book launch a resounding triumph.


Course Highlights

Here's just a taste of what you'll learn in the Book Launch Blueprint.


How to Create Your Author Brand

Get this element right and your book will rocket skyward. Get it wrong? Your book (and career) might languish in obscurity forever. During this session you'll learn the precise steps for creating a resonant author brand.


How to Use Amazon To Sell Your Books Like Crazy

Learn how to optimize your book to rank better in Amazon search and how to convert browsers into readers.

How to "Level Up" Your Website

A bad website? It's like a broken toe. Makes every step painful. For you AND your potential readers. Learn how to get your website launch-ready. It's easier than you'd think!

How to Grow & Use Your Email List

Want to grow a large and responsive email list? Then leverage it for maximum sales during your launch? This is the session that will show you how.

How to Build a Tribe of Rabid Fans

The best way to sell books? Word of mouth. How? Build a group of readers who can't stop talking about your book. You'll learn how to find your raving fans, then show them how to tell the world about you and your books.

How to Conduct a Media Tour

Want to guest on podcasts, radio, and TV? You should. It's a great way to generate book sales. We'll show you how to get booked, turn those interviews into book sales, and how to become a repeat guest and go-to resource.

The Instructors

Thomas Umstattd Jr.

Thomas is a former Literary Agent and Marketing Director for a publishing house. As an award-winning speaker, Thomas teaches authors all over the world how to sell more books and make a living as an author. He is the host of Novel Marketing, the longest-running book marketing podcast in the world. He also hosts the Christian Publishing Show.

James L. Rubart

James is 28 years old, but lives trapped inside an older man's body. He's a professional speaker, marketer, and the bestselling, Christy Hall of Fame, Carol, INSPY, and RT award-winning author of sixteen novels. He lives with his amazing wife on a small lake in eastern Washington. In his spare time, he writes, coaches authors, and narrates audiobooks.

Student Testimonials

"I absolutely loved the Book Launch Blueprint course!

Every lesson cleared the murky waters of book launching, showing me things I wanted to learn and teaching me things I didn’t know I needed to learn."


Jered Gering, Author of Ring of Keys: A Ghost Story

"Book Launch Blueprint unlocked a vault of treasures

I've been drawing from all year. Investing time and money in this course will continue paying dividends for many years to come."


Patti Townley-Covert, Co-Author of Love Money Power

"You can't go wrong with the Book Launch Blueprint.

This was the best money I've spent in 2018, probably ever on author and personal career development. Totally recommended!"


Chautona Havig, Author of over 60 books including Blessing Bentley

The Fine Print

When you've completed the 28-day course, you'll come away with a customized plan, specifically designed to launch your book.

Office Hours

You'll also have access to Thomas and James throughout the entire course during their scheduled office hours. There, you can ask questions about your book, your ideas, and your plan.

Office hours happen each weekday during the course. Office hours are scheduled at various times throughout the day and evening to accommodate students in different time zones around the world.

Private Community

In our private online community, you can post your questions or ask for feedback on your homework. On top of all that, you'll get ideas and input from your fellow students who are taking the course at the same time.

When the course concludes, you'll continue to have access to our private community.

2022 Dates

  • Registration closes Friday, April 8
  • Course Begins: Monday, April 11
  • Course Ends: Friday, May 6

We only offer this course once a year. After the course concludes, you'll continue to have lifetime access to all the course material.

Alumni may go through the course in future years at no additional cost.

My sales rose 542% after taking the course.

Amanda Tero

Curriculum

Want to know exactly what's in the Book Launch Blueprint?

Here's the full course curiculum:


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  #0 Your Custom Blueprint
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  Course Tutorials & Tours
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  #1 How to Sell Yourself
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  #2 How to Create A Breakthrough Author Brand
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  #3 From Tech Timid to Tech Savvy: How to Master Any Technology
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  #4 How to Make Your Author Website Amazing
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  #5 How to Build a Rabid Tribe of Fans
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  #6 How Create a Launch Team
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  #7 How to Writing Bestselling Marketing Copy
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  #8 How to Use Email to Launch Your Book
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  #9 How to Use GoodReads To Find Your Readers and Sell More Books
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  #10 Amazon Optimization for Authors
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  #11 How to Use Marketing Psychology to Create a Frenzy for Your Book
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  #12 How to Have a Wildly Successful Launch Day
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  #13 How to Create a Media Editorial Calendar
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  #14 How to Write Winning Content for Guest Posts and Articles
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  #15 How to Go on a Media Tour
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  #16 How to Grow Momentum During The Next 30 Days
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  Bonuses
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"Worth every dime!"

Sharon Norris Elliott

"This course is such an incredible investment!"

Cimber Cummings