How to Write Forwardable Email Newsletters
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Why is email so effective at selling books? (3:59)
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How to Get Started With Email Marketing (2:02)
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How To Pick The Best Email Service for You (4:17)
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How to Get Your First Subscribers (6:19)
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How to Write Email Readers Will Want to Read (6:40)
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Extra Credit: Substack for Authors: An Exciting Opportunity or Just Hype? (34:16)
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Extra Credit: How to Write Book Reviews Readers Will Want to Read (31:24)
Brainstorming Your Reader Magnet
Draft Your Reader Magnet
Edit Your Reader Magnet
Create Your Reader Magnet
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Pulling it All Together (1:07)
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How to Create a Compelling Reader Magnet (5:43)
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Extra Credit: How to Pick a Strong Book Title (27:17)
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Extra Credit: How to Create a Design Brief for Your Book Cover (36:41)
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Extra Credit: How to Write Bestselling Back Cover Copy (28:21)
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Extra Credit: Book Cover Mistakes That Can Sabotage Your Marketing (32:38)
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Tool: Fiction Blurb Generator
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Tool: Nonfiction Blurb Generator
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Tool: Book Cover Design Brief Generator
Deliver Your Reader Magnet
Your First 50 Subscribers (Friends, Family, & Colleagues)
Your First 250 Subscribers (Early Adopters)
Your First 1,000 Subscribers (Fans of Your Genre)
Your First 2,000 Subscribers (Fans of Fellow Authors)
7 Strategies for Rapid Email List Growth
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Rapid Email List Growth Introduction (5:56)
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Rapid Growth Strategy 1 (5:24)
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Extra Credit: How Dr. Saundra Dalton-Smith Grew Her Email List by 23k Using a Reader Quiz (36:46)
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Rapid Growth Strategy 2 (5:55)
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Rapid Growth Strategy 3 (4:14)
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Rapid Growth Strategy 4 (4:24)
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Rapid Growth Strategy 5 (2:43)
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Rapid Growth Strategy 6 (8:05)
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Rapid Growth Strategy 7 (8:59)
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Extra Credit: 8 Tips for Growing Your Email List (2015) (28:37)
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Extra Credit: 8 Tools to Help Authors Get More Email Subscribers (2020) (37:35)
Week 4: Onboarding Sequences
Extra Credit
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Extra Credit: 7 Ways to Avoid the Spam Filter (2015) (17:13)
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Extra Credit: How to Increase Your Email Delivery (2018) (35:31)
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Extra Credit: How to Pitch Your Novel (39:20)
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Extra Credit: Email Marketing for Humans with Bryan Cohen (30:52)
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Extra Credit: How to Get a Professional Email Address (23:17)
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Extra Credit: What to Include in an Author Newsletter (2014) (17:53)
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Extra Credit: 7 Tips for Effective Email Newsletters (2015) (28:58)
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Extra Credit: Write Bestselling Pitches by Avoiding These 10 Copywriting Mistakes (39:50)
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Extra Credit: Effective Book Cover Design (37:26)
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Extra Credit: How to Create a Reader Magnet (2018) (30:43)
