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Marketing Psychology for Authors
Marketing Psychology for Authors
Introduction (4:04)
Social Trigger #1 Urgency
Social Trigger #1 Urgency (10:50)
Extra Credit: How to Create Urgency to Buy Your Book (31:32)
Extra Credit: How Free Pulsing Can Help You Sell More Books with Jamie Foley (18:54)
Extra Credit: How to Use Price Pulsing to Supercharge Your Backlist Sales (31:25)
Extra Credit: How to Use Bookbub to Sell More Books (38:31)
Social Trigger #2 Scarcity
Social Trigger #2 Scarcity (12:40)
Extra Credit: The Secret Power Behind Scarcity: Loss Aversion (31:54)
Extra Credit: How to Use Scarcity & Ubiquity to Make Your Book Irresistible (32:51)
Extra Credit: Piracy is Not Your Enemy (12:18)
Extra Credit: Plagiarism, Copyright and Is Piracy Really a Problem for Authors (27:20)
Social Trigger #3 Popularity
Social Trigger #3 Popularity (11:21)
Extra Credit: How to Make Your Book More Popular (37:46)
Extra Credit: How to Resonate with Readers (26:39)
Extra Credit: How to Go From 10 to 10,000 Readers in Five Years (34:26)
Extra Credit: How to Get More Book Reviews With Derek Doepker (37:19)
Extra Credit: How to Get More Book Reviews with Jim Kukral (32:35)
Extra Credit: How to Build Hype for a Debut Novel (41:52)
Social Trigger #4 Anchoring
Social Trigger #4 Anchoring (6:51)
Extra Credit: How to Price Your Book Using Marketing Psychology (30:31)
Extra Credit: How to Price Your Ebook (38:52)
Extra Credit: Crowdfunding Pricing with Janene Liston (26:59)
Social Trigger #5 Authority
Social Trigger #5 Authority (9:10)
Extra Credit: How to Become a Big Name Author (36:27)
Extra Credit: How to Get Endorsements for Your Book (44:31)
Extra Credit: How to Look and Sound Professional on Webinars, Podcasts, and Video Calls (37:03)
Extra Credit: How to Work With Fellow Authors To Sell More Books (39:27)
Extra Credit: How to Get More 5-Star Reviews With Beta Readers, Editors, and Launch Teams (35:27)
Social Trigger #6 Reciprocity
Social Trigger #6 Reciprocity (10:44)
Extra Credit: How to Get Strangers to Want to Buy Your Book Using Reciprocity (28:53)
Extra Credit: What Queen Esther Can Teach Authors About Platform Building (23:39)
Extra Credit: How to Find Your Readers (36:42)
Final Thoughts
The Psychology Behind The Beanie Baby Frenzy (1:56)
Marketing Psychology for Authors (Live Webinar Presented in 2023) (124:10)
Extra Credit: Crowdfunding Psychology (25:25)
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Introduction
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