Unlock the Secret to Selling More Books: Human Psychology
Do you want to sell more books but feel like your marketing falls flat?
Most authors hate "selling" because it makes them feel sleazy. This is a sign they are doing it wrong. Sleazy marketing doesn't work and working harder won't sell more books, it will just wear you out.
Imagine knowing a natural way to connect with your readers want to buy your book.
Enter: Marketing Psychology for Authors — the ultimate course for leveraging human behavior to move books off shelves and into readers' hands.
Knowing what motivates readers means you can work smarter, not harder. Instead of throwing money at random promotions, you’ll have a clear plan for attracting readers and converting them into buyers.
It's time to stop wasting time and money on marketing that doesn't work.
What’s in it for you?
This $299 course (a STEAL for what you’ll learn) breaks down proven principles of marketing psychology, teaching you to use strategies like:
⏰ Urgency: Learn how to use deadlines, price pulses, and launch bonuses to get readers to buy today.
💎 Scarcity: From limited editions to signed hardbacks, see why “rare” equals “valuable” and how to create demand for your books.
🔥 Popularity: Get your book buzzing with readers and watch how social proof turns FOMO into purchases.
📈 Anchoring: Make your book look like an absolute bargain by leveraging the psychology of price comparisons.
👨✈️ Authority: When readers take you seriously the rules change. Learn how to become a big name author
🤝 Reciprocity: Learn how giving first (the right way) creates loyal fans who feel compelled to buy.
Why This Course? Why Now?
✅ It’s Actionable: No fluff. Just strategies that work for indie authors and bestsellers alike.
✅ It's Focused: You can learn the fundamentals of each social trigger in 15 minutes or less.
✅ It’s Deep: Ready for the advanced techniques that will give you an edge? This course will go deep with you.
✅ It’s Affordable: At $299, it’s cheaper than most advertising campaigns that might not even work.
✅ It’s Effective: You’ll learn timeless strategies that can boost your sales for YEARS to come.
⚠️ Warning
The lessons in this course are powerful at influencing human behavior.
You can use them to do great good or great evil.
Please use what you are about to learn to bless your readers. Use the power of marketing psychology for good.
Your Instructor: Thomas Umstattd Jr.
Thomas hosts the longest running book marketing podcast in the world, Novel Marketing. He also hosts the Christian Publishing Show.
He's helped thousands of authors build their platforms, sell more books, and change the world with writing worth talking about.
Over the last ten years, he's served as a:
- marketing director for a publishing company
- literary agent
- indie author
- webmaster
He's learned what works and what doesn't, and he can help you create a frenzy around your book.
Curriculum
- Social Trigger #1 Urgency (10:50)
- Extra Credit: How to Create Urgency to Buy Your Book (31:32)
- Extra Credit: How Free Pulsing Can Help You Sell More Books with Jamie Foley (18:54)
- Extra Credit: How to Use Price Pulsing to Supercharge Your Backlist Sales (31:25)
- Extra Credit: How to Use Bookbub to Sell More Books (38:31)
- Social Trigger #2 Scarcity (12:40)
- Extra Credit: The Secret Power Behind Scarcity: Loss Aversion (31:54)
- Extra Credit: How to Use Scarcity & Ubiquity to Make Your Book Irresistible (32:51)
- Extra Credit: Piracy is Not Your Enemy (12:18)
- Extra Credit: Plagiarism, Copyright and Is Piracy Really a Problem for Authors (27:20)
- Social Trigger #3 Popularity (11:21)
- Extra Credit: How to Make Your Book More Popular (37:46)
- Extra Credit: How to Resonate with Readers (26:39)
- Extra Credit: How to Go From 10 to 10,000 Readers in Five Years (34:26)
- Extra Credit: How to Get More Book Reviews With Derek Doepker (37:19)
- Extra Credit: How to Get More Book Reviews with Jim Kukral (32:35)
- Extra Credit: How to Build Hype for a Debut Novel (41:52)
- Social Trigger #5 Authority (9:10)
- Extra Credit: How to Become a Big Name Author (36:27)
- Extra Credit: How to Get Endorsements for Your Book (44:31)
- Extra Credit: How to Look and Sound Professional on Webinars, Podcasts, and Video Calls (37:03)
- Extra Credit: How to Work With Fellow Authors To Sell More Books (39:27)
- Extra Credit: How to Get More 5-Star Reviews With Beta Readers, Editors, and Launch Teams (35:27)