Your Instructor: Thomas Umstattd Jr.

Thomas hosts the longest running book marketing podcast in the world, Novel Marketing. He also hosts the Christian Publishing Show.

He's helped thousands of authors build their platforms, sell more books, and change the world with writing worth talking about. 

Over the last ten years, he's served as a:

  • marketing director for a publishing company
  • literary agent
  • indie author
  • webmaster

He's learned what works and what doesn't, and he can help you create a frenzy around your book.

What makes readers buy books?

Nothing.

Readers make their own choices.

As you learn how they choose books, you can learn how to influence readers to buy your book. You can't make anyone do anything. But, with a proper understanding of marketing psychology, you can dramatically boost your book sales.

What you will learn in this course is powerful. Please use it for good.

Curriculum


  Marketing Psychology for Authors
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  Social Trigger #1 Urgency
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  Social Trigger #2 Scarcity
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  Social Trigger #3 Popularity
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  Social Trigger #4 Anchoring
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  Social Trigger #5 Authority
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  Social Trigger #6 Reciprocity
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  Final Thoughts
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