Marketing Psychology for Authors
Social Trigger #1 Urgency
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Social Trigger #1 Urgency (10:50)
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Extra Credit: How to Create Urgency to Buy Your Book (31:32)
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Extra Credit: How Free Pulsing Can Help You Sell More Books with Jamie Foley (18:54)
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Extra Credit: How to Use Price Pulsing to Supercharge Your Backlist Sales (31:25)
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Extra Credit: How to Use Bookbub to Sell More Books (38:31)
Social Trigger #2 Scarcity
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Social Trigger #2 Scarcity (12:40)
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Extra Credit: The Secret Power Behind Scarcity: Loss Aversion (31:54)
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Extra Credit: How to Use Scarcity & Ubiquity to Make Your Book Irresistible (32:51)
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Extra Credit: Piracy is Not Your Enemy (12:18)
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Extra Credit: Plagiarism, Copyright and Is Piracy Really a Problem for Authors (27:20)
Social Trigger #3 Popularity
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Social Trigger #3 Popularity (11:21)
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Extra Credit: How to Make Your Book More Popular (37:46)
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Extra Credit: How to Resonate with Readers (26:39)
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Extra Credit: How to Go From 10 to 10,000 Readers in Five Years (34:26)
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Extra Credit: How to Get More Book Reviews With Derek Doepker (37:19)
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Extra Credit: How to Get More Book Reviews with Jim Kukral (32:35)
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Extra Credit: How to Build Hype for a Debut Novel (41:52)
Social Trigger #4 Anchoring
Social Trigger #5 Authority
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Social Trigger #5 Authority (9:10)
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Extra Credit: How to Become a Big Name Author (36:27)
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Extra Credit: How to Get Endorsements for Your Book (44:31)
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Extra Credit: How to Look and Sound Professional on Webinars, Podcasts, and Video Calls (37:03)
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Extra Credit: How to Work With Fellow Authors To Sell More Books (39:27)
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Extra Credit: How to Get More 5-Star Reviews With Beta Readers, Editors, and Launch Teams (35:27)
Social Trigger #6 Reciprocity
Final Thoughts
