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Complete and Continue
Obscure No More
Introduction
Start Here (3:19)
2024 Office Hours Schedule
AI Thomas
01 How to Start Building a Platform
The Three Little Pigs (2:36)
Straw (7:52)
Sticks (10:02)
Bricks (14:44)
02 How to Craft *Your* Platform Strategy
What is strategy? (3:19)
SMART Goals (5:58)
Platform Assets & Liabilities (9:04)
Funnel: Attract (Know) (6:22)
Funnel: Engage (Like) (5:01)
Funnel: Convert (Trust) (5:03)
Homework (1:40)
The Five Baby Step Platform Building Process (33:46)
Extra Credit: Marketing Funnels (23:29)
Extra Credit: How to Develop Book Marketing Assets (29:27)
Extra Credit: How to Find Your Readers (36:42)
Extra Credit: Book Marketing Milestones (32:01)
Extra Credit: SMART Goals (14:41)
Extra Credit: Where to Build Your Platform as an Unpublished Novelist (28:34)
03 How to Build Your Author Brand
What is Branding? (5:03)
Build a Brand Step 1: Look in the Mirror (4:18)
Build a Brand Step 2: Look at Your Reader (7:02)
Build a Brand Step 3: Listen to Your Readers (5:56)
Build a Brand Step 4: Look in Your Reader's Mirror (6:06)
Build a Brand Recap (Coke v Pepsi) (9:11)
10 Classic Branding Blunders Authors Make (and how to avoid them) (31:47)
Homework (0:58)
Extra Credit: How to Develop an Author Tagline (32:59)
Extra Credit: Author Portraits (23:46)
Extra Credit: How to Write to Market With Chris Fox (22:32)
Extra Credit: How to Pick Your Genre (24:01)
Extra Credit: How to Write a Crazy Cool Author Bio (21:44)
Extra Credit: Major Mistakes You Might Be Making With Your Author Name (15:58)
Extra Credit: How to Stand Out When Your Name Fits In (16:12)
Extra Credit: Bookmarks and Business Cards (33:47)
04 How to go from Tech Timid to Tech Savvy
From Tech Timid to Tech Savvy: How to Master Any Technology (4:41)
How to learn technology like a child. (5:55)
Where to find the courage to push the button. (4:31)
Tech Mastery Tips (6:05)
How to Reduce Your Tech Stress (8:47)
Final Story (2:40)
Extra Credit: What Every Author Needs to Know About Cyber Security (45:07)
05 How to Make Your Author Website Amazing
How to Make Your Author Website Amazing (0:50)
06 Search Engine Optimization
Introduction to SEO (2:24)
How Search Engines Work (4:40)
The Two Kinds of SEO (2:56)
How to Get Links... Lots of Links (5:16)
How to Do Keyword Research (10:55)
On Page Optimization (8:49)
Extra Credit: YOAST Tutorial on Structured Data
Extra Credit: Yoast SEO for WordPress
Extra Credit: Search Engine Optimization (SEO) for Author Websites (47:55)
07 The Complete Guide to Author Email
Author Email Academy (0:24)
08 How to Craft Excellent Blog Posts
How to Craft Excellent Blog Posts
09 Author Podcast Academy
How to Get Booked as a Podcast Guest
How to Start an Author Podcast (0:23)
10 Public Speaking
Extra Credit: How to Create Beautiful Slides (61:30)
Extra Credit: How To Sell A Ton More Books With Public Speaking (34:40)
Extra Credit: How to Get Your First Speaking Gigs (33:00)
Extra Credit: Get Better at Public Speaking with Jane Jenkins Herlong (44:06)
Extra Credit: Public Speaking for the Introverted Writer with Joanna Penn (36:04)
11 Advertising
Introduction to Author Advertising (7:20)
How to Make Your Book Advertising Eligible (10:39)
How to Measure Your Advertising (6:30)
Facebook Advertising Step by Step (121:50)
Extra Credit: Facebook Advertising for Authors (40:42)
Extra Credit: How to Advertise Your Book on Podcasts (42:15)
Extra Credit: Marketing 101: Ten Advertising Terms You Need to Know (35:23)
Extra Credit: Book Marketing 101: Author Advertising (26:29)
Extra Credit: BookBub Advertising (38:31)
Extra Credit: Affiliate Advertising for Authors (49:43)
Extra Credit: Amazon Advertising (52:50)
Extra Credit: Amazon Page Optimization (42:53)
12 Copywriting
The Art of Persuasion
Extra Credit: How to Write Bestselling Back Cover Copy (28:21)
Extra Credit: How to Craft a Compelling Elevator Pitch for Your Book (36:26)
Extra Credit: How to Pitch Your Novel (39:18)
Extra Credit: 10 Copywriting Mistakes (39:41)
13 Marketing Psychology for Authors
Marketing Psychology for Authors
14 Office Hour Replays
2023 Office Hours
2022 Office Hours
2021 Office Hours
2020 Office Hours
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