Introduction
01 How to Start Building a Platform
02 How to Craft *Your* Platform Strategy
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What is strategy? (3:19)
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SMART Goals (5:58)
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Platform Assets & Liabilities (9:04)
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Funnel: Attract (Know) (6:22)
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Funnel: Engage (Like) (5:01)
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Funnel: Convert (Trust) (5:03)
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Homework (1:40)
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The Five Baby Step Platform Building Process (33:46)
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Extra Credit: Marketing Funnels (23:29)
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Extra Credit: How to Develop Book Marketing Assets (29:27)
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Extra Credit: How to Find Your Readers (36:42)
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Extra Credit: Book Marketing Milestones (32:01)
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Extra Credit: SMART Goals (14:41)
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Extra Credit: Where to Build Your Platform as an Unpublished Novelist (28:34)
03 How to Build Your Author Brand
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What is Branding? (5:03)
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Build a Brand Step 1: Look in the Mirror (4:18)
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Build a Brand Step 2: Look at Your Reader (7:02)
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Build a Brand Step 3: Listen to Your Readers (5:56)
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Build a Brand Step 4: Look in Your Reader's Mirror (6:06)
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Build a Brand Recap (Coke v Pepsi) (9:11)
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10 Classic Branding Blunders Authors Make (and how to avoid them) (31:47)
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Homework (0:58)
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Extra Credit: How to Develop an Author Tagline (32:59)
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Extra Credit: Author Portraits (23:46)
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Extra Credit: How to Write to Market With Chris Fox (22:32)
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Extra Credit: How to Pick Your Genre (24:01)
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Extra Credit: How to Write a Crazy Cool Author Bio (21:44)
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Extra Credit: Major Mistakes You Might Be Making With Your Author Name (15:58)
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Extra Credit: How to Stand Out When Your Name Fits In (16:12)
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Extra Credit: Bookmarks and Business Cards (33:47)
04 How to go from Tech Timid to Tech Savvy
05 How to Make Your Author Website Amazing
06 Search Engine Optimization
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Introduction to SEO (2:24)
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How Search Engines Work (4:40)
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The Two Kinds of SEO (2:56)
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How to Get Links... Lots of Links (5:55)
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How to Do Keyword Research (10:55)
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On Page Optimization (8:49)
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Extra Credit: YOAST Tutorial on Structured Data
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Extra Credit: Yoast SEO for WordPress
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Extra Credit: Search Engine Optimization (SEO) for Author Websites (47:55)
07 The Complete Guide to Author Email
08 How to Craft Excellent Blog Posts
09 Author Podcast Academy
10 Public Speaking
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Extra Credit: How to Create Beautiful Slides (61:30)
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Extra Credit: How To Sell A Ton More Books With Public Speaking (34:40)
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Extra Credit: How to Get Your First Speaking Gigs (33:00)
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Extra Credit: Get Better at Public Speaking with Jane Jenkins Herlong (44:06)
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Extra Credit: Public Speaking for the Introverted Writer with Joanna Penn (36:04)
11 Advertising
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Facebook Advertising Step by Step (121:50)
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Extra Credit: Facebook Advertising for Authors (40:42)
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Extra Credit: How to Advertise Your Book on Podcasts (42:15)
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Extra Credit: Marketing 101: Ten Advertising Terms You Need to Know (35:23)
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Extra Credit: Book Marketing 101: Author Advertising (26:29)
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Extra Credit: BookBub Advertising (38:31)
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Extra Credit: Affiliate Advertising for Authors (49:43)
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Extra Credit: Amazon Advertising (52:50)
12 Copywriting
13 Marketing Psychology for Authors
14 Office Hour Replays
