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Welcome (1:31)
Bundled Courses
The Art of Persuasion
How to Build an Amazing Author Website
How to Craft Excellent Blog Posts
How to Get Booked as a Podcast Guest
How to Start an Author Podcast
01 How to Start Building a Platform
Introduction (2:36)
Straw (7:52)
Sticks (10:02)
Bricks (14:44)
02 How to Craft a Platform Strategy
What is strategy? (3:19)
SMART Goals (5:58)
Platform Assets & Liabilities (9:04)
Funnel: Attract (Know) (6:22)
Funnel: Engage (Like) (5:01)
Funnel: Convert (Trust) (5:03)
Homework (1:40)
Extra Credit: The Five Baby Step Platform Building Process (33:46)
Extra Credit: Marketing Funnels (23:29)
Extra Credit: How to Develop Book Marketing Assets (29:27)
Extra Credit: SMART Goals (14:41)
Extra Credit: Where to Build Your Platform as an Unpublished Novelist (28:34)
Extra Credit: Book Marketing Milestones (32:01)
Extra Credit: What to Do When Your Book is Not Selling (29:18)
Strategy Office Hours (Dec 2020) (96:50)
03 How to Build Your Author Brand
What is Branding? (5:03)
Build a Brand Step 1: Look in the Mirror (4:18)
Build a Brand Step 2: Look at Your Reader (7:02)
Build a Brand Step 3: Listen to Your Readers (5:56)
Build a Brand Step 4: Look in Your Reader's Mirror (6:06)
Build a Brand Recap (Coke v Pepsi) (9:11)
10 Classic Branding Blunders Authors Make (and how to avoid them) (31:47)
Homework (0:58)
Extra Credit: How to Develop an Author Tagline (32:59)
Extra Credit: Author Portraits (23:46)
Extra Credit: How to Write to Market With Chris Fox (22:32)
Extra Credit: How to Pick Your Genre (24:01)
Extra Credit: How to Write a Crazy Cool Author Bio (21:44)
Extra Credit: Major Mistakes You Might Be Making With Your Author Name (15:58)
Extra Credit: How to Stand Out When Your Name Fits In (16:12)
Extra Credit: Bookmarks and Business Cards (33:47)
Branding Office Hours #1 (69:26)
04 How to go from Tech Timid to Tech Savvy
From Tech Timid to Tech Savvy: How to Master Any Technology (4:41)
How to learn technology like a child. (5:55)
Where to find the courage to push the button. (4:31)
Tech Mastery Tips (6:05)
How to Reduce Your Tech Stress (8:47)
Final Story (2:40)
05 Search Engine Optimization
Introduction to SEO (2:24)
How Search Engines Work (4:40)
The Two Kinds of SEO (2:56)
How to Get Links... Lots of Links (5:55)
How to Do Keyword Research (10:55)
On Page Optimization (8:49)
Bonus: YOAST Tutorial on Structured Data
Bonus: Yoast SEO for WordPress
Bonus: Search Engine Optimization (SEO) for Author Websites (47:55)
May 2021 Office Hours SEO (110:00)
September 2021 Office Hours SEO Website Review (119:22)
06 How to Build a Bestselling Email List
Why is email so effective at selling books? (3:59)
How to Get Started With Email Marketing (2:02)
How To Pick The Best Email Service for You (10:24)
How to Get Your First Subscribers (6:19)
Extra Credit: How to Grow Your Email List with BookSweeps (31:31)
Extra Credit: How to Build a Landing Page (23:10)
Extra Credit: How to Build an Email List Before Your First Book Comes Out Using Short Stories (41:24)
Extra Credit: How to Create a Reader Magnet (30:43)
Extra Credit: How Dr. Saundra Dalton-Smith Grew Her Email List by 23k Using a Reader Quiz (36:46)
Extra Credit: How Jason Porterfield Grew His Email List from 0 to 6,000 in One Year (48:31)
Extra Credit: How to Create an Email Onboarding Drip Campaign (2020) (27:06)
Office Hour Recordings
Nov 13 Office Hours (92:26)
Nov 21 Office Hours (Student Website Review) (156:53)
December Office Hours (Strategy) (96:50)
January Office Hours (Social Media) (99:56)
Bonus: Search Engine Optimization (SEO) for Author Websites
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