Your Readers Are Waiting

Here’s something every professional writer knows:

There are already readers out there who would gobble up your book, if only they knew it existed. 

These readers are your “target audience” and connecting with them is critical for success. 

Your mission is to find your target audience. 

Or more accurately, your mission is to help your target audience find you. 

They’re looking for you now. They may not know it yet, but they know for sure that they have an itch. And you know for sure that your book scratches that itch. 

Your target audience wants to find you and you want to find them. 

So what should you do?

Wouldn’t you love to do the exact same things the professional authors do? The authors earning the big bucks? 

Wouldn’t you love to do only the things that work and leave the mistakes, frustrations, and misinformation in the trash?

You can!

Dig Your Well Before You're Thirsty

You can connect with your target audience before you publish your book. 

That’s what the pros do.


  • find ways to connect with their target audience.
  • nurture the relationship with their target audience.
  • make hungry fans of their target audience. 

Then when their book launches, they tell their target audience that the book they’ve been waiting for is up for sale. 

And their book sells like crazy.

This process of building your connection with your readers before the book comes out is called building a platform.

These days, authors who want to work with big traditional publishers must do this first. It’s the only way to attract an agent and then a publisher. 

And authors who publish independently do it first as well. The smart ones at least. The ones who make money. The ones who sell loads of books. 

It's no secret that authors need a platform. The challenge is knowing how to build a platform. Each author and book are different and there is no method that works for everyone.

That is where Obscure No More makes a difference. In this course Thomas will show you how to build a platform around your strengths and your book.

Hi, I'm Thomas Umstattd Jr.

I host the longest running book marketing podcast in the world, Novel Marketing. I also host the Christian Publishing Show.

I've helped thousands of authors build their platforms, sell more books, and change the world with writing worth talking about. 

Over the last ten years, I've served as a:

  • marketing director for a publishing company
  • literary agent
  • indie author
  • webmaster

I've learned what works and what doesn't, and I can help you build a platform.


This course is the both the cookbook and a pantry of ingredients. It will help you pick an approach that will work for you (the recipe). It will also give you the ingredients you need to implement that approach (the ingredients).

You won't need to do everything in this course to build a platform, but everything you need to build a platform will be in this course.

In this course you will learn how to:

  • Develop a brand that fits you and resonates with readers.
  • Grow an email list of subscribers ready to buy your book. 
  • Automate your marketing so you can focus on your writing. 
  • Craft blog posts readers will want to text to their friends and family. 
  • Build an author website that ranks high on Google
  • Start your own podcast that builds a connection with your readers. 
  • Go on a media tour of radio, TV, and podcasts.
  • Formulate a strategy that plays to your strengths and audience. 
  • And more!

You don't need to mix and match courses from around the internet. It's all right here!

Special Beta Period

Obscure no More is currently in beta release. This means the course is not yet finished.

You will get a few perks for joining during the beta period.

Beta students will:

  • get access to each session as soon as it is ready.
  • influence what ends up in the final course.
  • influence the order in which new sessions are added.
  • get access to Thomas to get specific questions answered.
  • get lifetime access to the course including all future updates.
  • unlock a special discount off the price of the course.

Use coupon code betatest to unlock the beta discount.

Choose a Pricing Option


One Time Purchase

Lifetime Access

12 payments of $150/month

Payment Plan

Lifetime Access

What Authors are Saying About Thomas Umstattd Jr.

“I’ve been in marketing for more than 25 years so I’ve seen a vast array of gurus.

If I could choose only one of them to listen to for the rest of my days it would be Thomas Umstattd Jr.

He has an uncanny ability to take his extensive knowledge and make it applicable for every stage of an author’s platform building journey. But even more than that is his passion for teaching.

Thomas loves seeing his students grab hold, and put into practice, principles and techniques that will accelerate their careers far beyond their expectations.”

James L. Rubart

Christy Hall of Fame Author

"Thomas Umstattd Jr. is brilliant! 

His advice and wisdom about marketing has changed the way I have built my platform and helped skyrocket my sales.

He has a way of explaining things that is simple, understandable and effective.

Do everything he suggests!"

Susan May Warren

USA Today Bestselling Author 

Thomas is one of the sharpest people I know in our industry. He is both insightful and relevant.

If you are wondering how best to build your author platform, look no further.

Steve Laube

President, Steve Laube Agency

Current Modules

More modules and sessions will be added throughout the beta period.

  Start Here
Available in days
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  Bundled Courses
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  01 How to Start Building a Platform
Available in days
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  02 How to Craft a Platform Strategy
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  03 How to Build Your Author Brand
Available in days
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  04 How to go from Tech Timid to Tech Savvy
Available in days
days after you enroll
  Search Engine Optimization
Available in days
days after you enroll
  Office Hour Recordings
Available in days
days after you enroll

Choose a Pricing Option


One Time Purchase

Lifetime Access

12 payments of $150/month

Payment Plan

Lifetime Access